
GibsonDay Ltd · UK online retailer
We buy branded stock outright and build the demand for it.
GibsonDay buys branded consumer products on its own account. We commit our own capital, own the inventory and have the capacity to make meaningful stock commitments where the opportunity is right.
We sell the stock we buy through established Amazon and TikTok retail operations, supported by original product content and professional fulfilment.
A commercial reason to supply us
A retail customer who puts stock to work
We bring buying capacity, direct commercial decisions and practical retail execution to a supply relationship. The opportunity can be a repeatable range, an under-served product or a seasonal stock purchase.
Commit to stock
We purchase outright and take the inventory risk, with the capacity to act decisively on meaningful stock purchases.
Give products attention
We put retail work behind the inventory we own, from stock availability on Amazon to product discovery through Bargain Mole on TikTok Shop.
Develop repeat trade
We use sales and stock information to guide further purchases, increasing our commitment to products that perform and remain commercially attractive.
Trading evidence
Active retail operations, real customer purchases
35,000+
Items sold
Through Bargain Mole on TikTok Shop
2,000+
Customer reviews
Bargain Mole on TikTok Shop
600+
Original product videos
Produced by the business
Amazon
An established principal retail channel for GibsonDay’s own inventory, alongside TikTok Shop.
Our principal retail channels
Amazon and TikTok Shop
Two principal routes to consumers within one GibsonDay retail operation. We select channels around the product and agreed channel requirements.
Amazon
We buy and hold inventory for our own Amazon retail operation, supporting our offers with product information, advertising, stock planning and marketplace or seller fulfilment.
Bargain Mole on TikTok Shop
Bargain Mole is GibsonDay Ltd’s consumer-facing social-commerce retail brand. It introduces shoppers to selected branded products through product discovery, clear presentation and genuine value. GibsonDay owns the stock and supports its sale through original content and creator collaborations.
What we buy
Branded consumer products
We buy branded consumer products, including FMCG, sports nutrition, beverages, household products and adjacent categories.
Our buying spans replenishable ranges and seasonal, excess or clearance opportunities. We look at customer demand, the commercial terms and how the stock fits our retail operation.

Brands • Suppliers • Wholesalers • Distributors
Start a trade conversation
Brands, suppliers, wholesalers and distributors are welcome to share a range, a stock opportunity or a proposal for repeat trade.