About GibsonDay Ltd
GibsonDay today
GibsonDay Ltd is a UK buyer and online retailer of branded consumer products. We purchase on our own account, commit capital to inventory and have the capacity to make meaningful stock purchases.
Amazon and TikTok Shop are our two principal retail channels. Bargain Mole is the consumer-facing social-commerce retail brand operated by GibsonDay Ltd. Professional UK third-party and marketplace fulfilment support the stock we own.
How the business developed
From Amazon wholesale to a connected retail operation
GibsonDay’s early focus was Amazon wholesale: buying branded products for sale through its own seller operation. The business expanded its online retail activity as it identified further opportunities for the stock it bought.
TikTok Shop became a principal channel, with Bargain Mole developing as the consumer-facing retail and content brand. Original product videos and direct customer interaction became part of how GibsonDay presents and sells its inventory.
Today, buying, stock planning, product content and fulfilment support one connected operation across Amazon, TikTok Shop and additional retail channels.
One company, a consumer-facing brand
GibsonDay and Bargain Mole
GibsonDay Ltd
The company and legal counterparty: we open supplier accounts, place purchase orders, receive supplier invoices and own the inventory.
Bargain Mole is the consumer retail brand operated by GibsonDay Ltd. Its premise is to “dig up” worthwhile branded products and genuine value from the stock moving through our retail operation. Through TikTok Shop and short-form content, it helps shoppers discover products and understand what they are buying.
Founder & director
David Gibson
David founded GibsonDay after several years working with Black Rock Grill, where his experience covered Shopify, marketplaces, Amazon and international ecommerce, including Amazon US. Working within a brand business gave him practical insight into product presentation, distribution and the commercial decisions behind online sales.
Alongside that work, he developed a separate ecommerce buying business before leaving Black Rock Grill to build GibsonDay full-time. He now leads GibsonDay’s buying and commercial decisions, combining brand-side experience with direct responsibility for the inventory the business purchases and sells.
Founder-led commercial decisions
Buying, stock and channel decisions stay close to the business.
Suppliers can speak directly with the people responsible for the commercial decision and the stock that follows it.
Brands • Suppliers • Wholesalers • Distributors
Buy selectively. Commit with purpose. Build repeat trade.
GibsonDay’s approach is to understand the opportunity, commit to stock and sell it professionally. We learn from real trading and reorder products that perform and remain commercially attractive.