For brands, suppliers, wholesalers & distributors
A retail customer with the capacity to commit
GibsonDay opens its own trade accounts, places its own purchase orders and buys branded stock outright. We commit our capital, own the inventory and take the commercial risk.
We have the capacity to make meaningful stock commitments and put established Amazon and TikTok retail operations behind the products we buy. The starting point is a commercial opportunity that works for both businesses.
Why supply GibsonDay?
Buying capacity backed by retail execution
Direct buying decisions
We can act decisively on stock opportunities. Supplier accounts, purchasing decisions and ongoing communication sit with GibsonDay.
Attention to the range
Our own listings, advertising and original product content support inventory we have purchased. We can give selected products sustained retail attention.
Potential for repeat business
We monitor sales and stock, then use trading performance to guide replenishment and further range purchases.
For a brand, the opening may be an under-served range or another route to customers. For a wholesaler or distributor, it may be recurring purchases and straightforward account administration. Seasonal, excess and clearance stock can also present a worthwhile buying opportunity.
Product and supply fit
What we look for
We consider branded consumer products, including FMCG, sports nutrition, beverages, household products and adjacent categories.
A clear retail opportunity
Consumer demand, a relevant product proposition and pack formats that work for the intended channel. We discuss channel requirements as part of the buying decision.
Commercial and supply information
Trade pricing, availability, case sizes and remaining shelf life where relevant. Replenishment potential matters for repeatable ranges; we also consider one-off stock purchases.
The opening purchase
Agree the range, quantities and terms
We review the products and supply information, discuss the intended retail channels and agree the purchase through a GibsonDay trade account.
An opening order may cover a selected range or a more substantial stock commitment. The scale follows the opportunity, with the capacity to make meaningful purchases when the product and commercial case support them.
Account documentation and any credit or payment arrangements are handled directly with the supplier.
After purchase
Our inventory. Our retail responsibility.
Purchased stock moves into professional third-party or marketplace fulfilment. GibsonDay manages the retail offers, advertising and product information used to sell the inventory it owns.
Through Bargain Mole, our consumer-facing retail brand, original product videos help customers discover the stock we own. GibsonDay also manages creator collaborations and pays sales commissions to support sales of that inventory.
We select the channel mix around the product, monitor sales and inventory, and use that information to make further buying decisions.
Ongoing trade
Professional trading and repeat purchasing
We make independent retail pricing decisions and take a disciplined approach to trading. We discuss intended channels, respect agreed channel restrictions and make our selling identity clear.
Accurate product presentation, responsible content, professional fulfilment and direct communication support the stock we buy.
Products that perform and remain commercially attractive can progress into further purchases and broader trading.
Brands • Suppliers • Wholesalers • Distributors
Start a trade conversation
Share your range, stock availability or supply opportunity. A product list or price list is a useful starting point for discussing what GibsonDay could buy.