Sales channels
One connected retail operation
Amazon and TikTok Shop are GibsonDay’s two principal retail channels. We buy and own the inventory, then manage the retail work that puts those products in front of customers.
Channels are selected around the product, the commercial opportunity and agreed channel requirements.
A principal retail channel
Amazon
Amazon is an established part of GibsonDay’s trading activity. We purchase stock for our own seller operation and manage our retail offers, advertising and inventory planning around the products we own.
Orders are supported by Amazon FBA or seller fulfilment, depending on the inventory and fulfilment arrangement.
Bargain Mole: product discovery through social commerce
Bargain Mole is GibsonDay Ltd’s consumer-facing social-commerce retail brand. Drawing on the stock moving through our retail operation, it introduces shoppers to recognisable branded products, interesting finds and genuine value.
Bargain Mole has sold 35,000+ items on TikTok Shop and has 2,000+ customer reviews there. The business has also produced 600+ original product videos.
GibsonDay buys and owns the products sold through Bargain Mole. Alongside our own product videos, we manage creator collaborations and pay sales commissions to support sales of that inventory.
Creator-produced content is separate from the 600+ original product videos produced by the business.
Supporting channels
Additional routes to consumers
eBay
An additional marketplace for products within GibsonDay’s retail operation.
Temu
Used where the product, commercial terms and channel requirements support the opportunity.
Bargain Mole owned store
A developing direct retail asset, built to give GibsonDay another route to consumers.
From stock to customer
Professional fulfilment for inventory we own
GibsonDay uses professional UK third-party fulfilment alongside Amazon FBA, Fulfilled by TikTok and seller fulfilment. The arrangement follows the stock and the channel through which it is sold.
Third-party facilities and marketplace fulfilment support stock preparation and customer delivery within our retail operation.
Start a trade conversation
Tell us about your products and any channel requirements. We can discuss how a stock purchase would fit GibsonDay’s retail operation.